A promotional sequence of characters offers customers potential discounts or other advantages when purchasing limited-edition sneakers or streetwear from a specific resale marketplace. For instance, a shopper might enter a specific sequence at checkout to receive a percentage off their purchase or free shipping.
Such promotions can provide significant cost savings for consumers, especially on high-value items. These offers can also incentivize purchases, driving sales for the platform and offering a competitive edge against other resale markets. The historical context of these promotions stems from broader retail practices of offering discounts to attract and retain customers, adapted for the online marketplace and specialized resale platforms.