This specialized hair cleanser, formulated with violet pigments, neutralizes yellow and brassy tones commonly appearing in blonde, gray, and white hair. A small amount, lathered and left on the hair for a short period, typically achieves the desired toning effect. Overuse can lead to a purplish tint, demonstrating the potent action of the violet pigments.
The product offers a cost-effective and convenient way to maintain vibrant, cool-toned hair color at home. It addresses the common problem of unwanted warm tones developing in lightened or naturally light hair due to mineral deposits, environmental factors, and the gradual oxidation of hair pigments. This type of cleanser emerged as a solution to this specific challenge, providing an easy-to-use product for color maintenance between salon visits.
